The tentative title is
Public Relations and the Paso Robles Wine Industry: the Use of Social Networking in Marketing
I had an interview with Chris Taranto today. He is the Communications Manager of the Paso Robles Wine Country Alliance. It really got me excited about continuing this project. Can't wait to complete it! Then I'll be one step closer to graduating.
I chose doing PR in the wine industry because that is my dream job. I would love to do in-house PR or social networking or sales for a winery. I wanted to learn more about the wine industry and I wanted to try to get my foot in the door. I thought this would be a great way to do it!